THE HEARTBEAT OF AMERICA
THE HEARTBEAT OF AMERICA
Since 2022, I’ve led large-scale retail programs for General Motors Merchandise, shaping product across brands like Chevy, GMC, Pontiac, Buick, and Hummer. I’ve curated a broad, versatile range of collections that reflect each brand’s identity while catering to various retailers and market trends.
General Motors has been an especially rewarding license to work with, given its deep roots in American culture.
My team and I dug into decades of archival ads—from the ’60s through the ’90s—to inspire vintage-style graphics for retailers like Urban Outfitters.
For more contemporary drops, we pulled from early-2000s swap meet aesthetics, shaping collections for partners like DTLR and Fashion Nova.
I also led large-scale private label programs for GAP and Old Navy, built around my original designs.
From concept to final delivery, I directed each project end-to-end with my team.
