Mount Westmore is an American hip-hop supergroup composed of California-based rappers Snoop Dogg, E-40, Too Short, and Ice Cube.
SNOOP DOGG. ICE CUBE. E-40. TOO $HORT
SNOOP DOGG. ICE CUBE. E-40. TOO $HORT
Shortly after the band’s inception, I was tasked with building a retail brand for the project as well as overseeing their tour merchandise program.
I worked with direct feedback from Ice Cube and his management to keep design and aesthetics true to their West Coast roots.
I shot video and photos at live events to integrate into marketing and design
RETAIL ROLLOUT
My team and I worked on an exclusive collection launch for Forever 21 with a large scale roll out.
Many other retailers followed including Hot Topic, Spencer’s, Fashion Nova and more.
ONLINE STORE AND WEBSITE
My team and I also managed the web store and design as well as curated online drops.
