The Coldest Tasting Beer in the World
The Coldest Tasting Beer in the World
Since 2023, I’ve led creative merchandise programs for the Molson/Coors Family at major retailers.
I was mainly focused on the heritage aspect of brands like Coors Banquet, Coors Light, Miller/MGD, Olde English, Foster’s and Mickey’s.
I’ve developed a wide-ranging mix of collections that stay true to each brand’s identity while aligning with different retailers and evolving market trends.
Some of the retailers we worked with on these programs include Nordstrom, Urban Outfitters, Buckle, Tilly’s and more.
Beyond design, art direction, and production, I’ve also led and shot content for marketing campaigns.
Select pieces were picked up by the Coors brand team and featured across their own social channels.
