INNOVATION THROUGH NATURE
Formulated by a health practitioner with over four decades of clinical expertise, Alfa Vedic combines modern research and spagyric alchemy to activate energy, strengthen resilience, and elevate your health.
Alfa Vedic began as a personal project around 2015, when my father, Dr. Barre Lando, set out to bring his nutritional formulations to a broader audience.
He had spent years developing a product line for his private practice patients—many of whom required advanced immune support due to complex conditions.
When nothing on the market met his standards for quality and efficacy, he built his own system from the ground up.
LOGO AND BRAND IDENTITY
I wanted to keep it clean, timeless, and simple while referencing the theme of balance in nature.
PACKAGING AND DESIGN
While the brand is rooted in nature and “beyond organic” when it comes to the ingredients, I wanted to give packaging a more modern edge for its innovative approach.
INSPIRING BEAUTIFUL CONTENT
The operation is based on my family’s off-grid farm along the pristine Smith River in Northern California, surrounded by raw natural beauty.
Creating content on-site was always rewarding—set against dramatic river landscapes, moments inside the lab, and the constant presence of wildlife woven into the environment.
website, marketing & advertising
Over the years I led creative on multiple iterations of the brand’s website as well as the continual content for marketing and advertising.
A FEATURE LENGTH DOCUMENTARY ON THE FARM
The legendary David Icke and his media company co produced a film about my dad and his journey for their Ickonic streaming network in 2022.
I co produced, wrote, directed, and assisted camera operation for the project.